Toyota offers two luxury brands: Lexus and the new Toyota Century. Lexus is known for its high-end models and reliability, while the Toyota Century is positioned above Lexus with exclusive features and historical significance.
Toyota Luxury Brands
Toyota, one of the world’s most renowned automobile manufacturers, has a rich history of producing high-quality vehicles. Within its lineup, Toyota offers two distinct luxury brands: Lexus and Toyota Century. Each brand caters to a different segment of the market, offering unique features and experiences.
Lexus Overview
Lexus, Toyota’s luxury division, was launched in 1989 with the aim of providing a premium driving experience. The brand quickly gained popularity for its sleek designs, advanced technology, and exceptional performance. Lexus models are known for their comfort, reliability, and innovative features, making them a favorite among luxury car enthusiasts.
Toyota Century Features
The Toyota Century, on the other hand, is a luxury sedan that sits atop Toyota’s entire range, even above Lexus. This ultra-luxurious vehicle is designed to provide an unparalleled driving experience. With a starting price of around $220,000 when fully equipped, the Century is a symbol of wealth and sophistication. Its interior is adorned with premium materials, and its exterior design exudes elegance and refinement.
Lexus Models and Production
Lexus offers a diverse range of models, each catering to different tastes and preferences. Some of the most popular Lexus models include the ES, GS, IS, and RX. These vehicles are known for their advanced safety features, powerful engines, and luxurious interiors. Lexus also produces hybrid models like the ES Hybrid and RX Hybrid, which offer exceptional fuel efficiency without compromising on performance.
Toyota Century’s Unique Positioning
The Toyota Century holds a unique position in the market. Unlike Lexus, which is marketed globally, the Century is primarily sold in Japan and a few other select markets. This exclusivity contributes to its allure, making it a rare and coveted vehicle. The Century is not just a car; it’s an experience that reflects Toyota’s commitment to quality and craftsmanship.
Lexus Reliability and Performance
Lexus is renowned for its reliability and performance. The brand consistently ranks high in reliability surveys, thanks to its robust engineering and rigorous testing processes. Lexus vehicles are equipped with advanced safety features and powerful engines, ensuring a smooth and enjoyable driving experience. Whether you’re cruising on the highway or navigating through city streets, Lexus vehicles deliver exceptional performance and reliability.
Toyota Century’s Historical Significance
The Toyota Century has a rich historical significance, dating back to its introduction in 1967. Originally designed for the Japanese imperial family, the Century has evolved over the years to become a symbol of Japanese luxury. Its design and craftsmanship reflect the country’s attention to detail and commitment to quality. The Century has been a favorite among Japanese dignitaries and business leaders, solidifying its place in automotive history.
Lexus Market Presence and Sales
Lexus has a strong global presence, with a significant market share in the luxury car segment. The brand is sold in over 90 countries worldwide, with a robust dealership network. Lexus vehicles are known for their high resale value, which contributes to their popularity. The brand’s commitment to innovation and customer satisfaction has helped it maintain a loyal customer base.
Toyota Century’s Exclusive Target Audience
The Toyota Century is designed for an exclusive target audience. It is not a car for the masses but rather a luxury vehicle for those who appreciate the finer things in life. The Century’s high price point and limited availability make it a rare find, often sought after by collectors and enthusiasts. Its unique blend of luxury, comfort, and exclusivity makes it an ideal choice for those who value sophistication and elegance.