Discover the extensive range of cars made by Stellantis, including Jeep, Dodge, Chrysler, and more. Understand the company’s financial struggles and strategic plans for the future.
Stellantis Brands
Stellantis is a global automotive giant, formed by the 2021 merger of Fiat Chrysler Automobiles (FCA) and the French company PSA Group. This union brought together a diverse array of brands, each with its own unique history and identity. Let’s take a closer look at some of the most notable brands under the Stellantis umbrella.
Jeep Models
Jeep is one of the most recognizable and beloved brands in the automotive world. Known for its rugged off-road capabilities and iconic designs, Jeep offers a range of models that cater to different needs and preferences. From the adventurous Wrangler to the luxurious Wagoneer, Jeep’s lineup is as diverse as it is impressive. The Wagoneer, for instance, is a prime example of luxury and performance, featuring seven different screens inside and a top-of-the-line model that can cost over $120,000. Jeep’s commitment to innovation is evident in its latest electric offerings, such as the Wagoneer S, which boasts a 100 kWh battery pack and a driving range of over 300 miles.
Dodge Models
Dodge is another powerhouse brand under Stellantis, known for its muscle cars and high-performance vehicles. The Dodge Charger Daytona EV is a prime example of this, offering a base model starting at $59,995 with 496 horsepower and a 0 to 60 mph time of just 4.7 seconds. The Scat Pack model takes it to the next level with 670 horsepower, capable of reaching 0 to 60 mph in a blistering 3.3 seconds. Dodge’s electric muscle car is not just about speed; it also promises to deliver over 317 miles of driving range on a single charge. With its Dare Forward 2030 strategy, Stellantis aims to make 50% of its US sales and 100% of its European sales electric by 2030, and Dodge is leading the charge.
Chrysler Models
Chrysler, once a stalwart of American automotive history, has undergone significant changes under Stellantis. The 2025 Chrysler lineup consists entirely of minivans, with the upscale Pacifica and the reborn Voyager. The Voyager, essentially a bare-bones trim level of the Pacifica, offers a more affordable option for families. Despite its limited lineup, Chrysler remains committed to quality and innovation, ensuring that its vehicles meet the high standards of modern consumers.
Fiat Models
Fiat, reintroduced to the American market in 2012 after a long absence, has struggled to regain its footing. In the US, Fiat’s lineup is currently limited to the 500e electric car, a cute but rare model. However, in Europe, Fiat boasts a full lineup of vehicles, showcasing its global reach and diversity. The move to electric vehicles has been a strategic move for Fiat, aligning with Stellantis’ broader goal of becoming a leader in the electric vehicle market.
Maserati Models
Maserati is the luxury arm of Stellantis, known for its sleek designs and high-performance vehicles. Maserati models like the GranCabrio offer a blend of style and power, catering to those who seek a premium driving experience. With its commitment to innovation and quality, Maserati continues to be a flagship brand for Stellantis, reflecting the company’s dedication to excellence in the automotive industry.
Ram Models
Ram, once part of Dodge, has evolved into a standalone brand under Stellantis. Known for its rugged trucks and vans, Ram offers a range of models that cater to both work and play. The upcoming Ram 1500 REV electric pickup truck is a significant step in Ram’s transition to electric vehicles, boasting over 350 miles of driving range with a standard 168 kWh battery pack. This move aligns with Stellantis’ broader strategy to make 50% of its US sales electric by 2030.
Alfa Romeo Models
Alfa Romeo is another luxury brand under Stellantis, known for its sleek designs and high-performance vehicles. Alfa Romeo models like the Giulia and Stelvio offer a blend of style and power, catering to those who seek a premium driving experience. With its commitment to innovation and quality, Alfa Romeo continues to be a flagship brand for Stellantis, reflecting the company’s dedication to excellence in the automotive industry.
Lancia Models
Lancia, an Italian luxury brand, has a rich history but has seen a decline in recent years. Under Stellantis, Lancia is working to revitalize its lineup with new models and technologies. Although it has not been as prominent as other Stellantis brands, Lancia remains a significant part of the company’s global portfolio, offering unique models that cater to specific market needs.
Opel/Vauxhall Models
Opel and Vauxhall are European brands under Stellantis, known for their practical and reliable vehicles. These brands offer a range of models that cater to everyday driving needs, from compact cars to family SUVs. With a strong presence in Europe, Opel and Vauxhall continue to be important contributors to Stellantis’ global sales.
Citroën Models
Citroën is another European brand under Stellantis, famous for its innovative designs and comfortable vehicles. Citroën models like the C5 Aircross offer a blend of style and practicality, catering to those who seek a reliable and comfortable driving experience. With its commitment to quality and innovation, Citroën remains a significant part of Stellantis’ global portfolio.
Peugeot Models
Peugeot is a well-known European brand under Stellantis, offering a range of models that cater to different needs and preferences. From compact cars to family SUVs, Peugeot’s lineup is diverse and innovative. With its strong presence in Europe and growing presence globally, Peugeot continues to be an important contributor to Stellantis’ sales.
DS Automobiles Models
DS Automobiles is the luxury arm of Peugeot, offering high-end models that cater to those who seek a premium driving experience. DS Automobiles models like the DS 7 Crossback offer a blend of style and power, reflecting the company’s commitment to innovation and quality. With its unique designs and advanced technologies, DS Automobiles continues to be a flagship brand for Stellantis.
Abarth Models
Abarth is a performance brand under Stellantis, known for its high-performance versions of Fiat models. Abarth models like the 124 Spider offer a thrilling driving experience, catering to those who seek speed and agility. With its commitment to innovation and performance, Abarth remains a significant part of Stellantis’ global portfolio, offering unique models that stand out in the market.
Upcoming Models
Electric Vehicle Launches
Stellantis is gearing up to revolutionize the automotive industry with a plethora of electric vehicle (EV) launches. These EVs are not just about reducing carbon footprints; they are about transforming the driving experience. Imagine a future where your car not only runs on electricity but also offers seamless connectivity and advanced safety features. Stellantis is committed to making this vision a reality. For instance, Jeep is set to introduce EV versions of its popular models like the Renegade and Compass. These vehicles will not only be environmentally friendly but also offer the same ruggedness and reliability that Jeep is known for. Similarly, Alfa Romeo is planning to launch its next-generation Stelvio with electric drivetrains, aiming to take on the likes of Porsche Cayenne in the luxury SUV market. The future of driving is electric, and Stellantis is at the forefront of this revolution.
New SUVs and Crossovers
The SUV and crossover segment is one of the most competitive and exciting in the automotive market. Stellantis is not lagging behind, with several new models on the horizon. Jeep, for example, is planning a “mainstream utility vehicle” to slot below the Grand Cherokee. This new model will cater to a broader audience, offering a perfect blend of practicality and adventure. The next-generation Renegade and Compass are also in the pipeline, both with EV options. These vehicles promise to deliver the same off-road prowess that Jeep is famous for, while also providing a more efficient and environmentally friendly driving experience. Alfa Romeo’s upcoming SUV with gas engines and electric drivetrains is another highlight, aiming to take on the likes of Porsche Cayenne in the luxury SUV market.
Luxury Vehicle Updates
Luxury vehicles are not just about opulence; they are about delivering exceptional performance, comfort, and style. Stellantis is set to update its luxury lineup with some exciting new models. Maserati, for instance, is in the red, but Carlos Tavares has placed the blame on marketing rather than the actual cars. This indicates that Maserati is working on improving its marketing strategy to better showcase its exceptional vehicles. Alfa Romeo is planning to launch the next-generation Stelvio in 2025, followed by the Giulia a year later. These updates promise to enhance the driving experience with advanced technology and sleek designs. The larger SUV planned for 2027, targeting the US market, will also be a significant addition to the luxury lineup, offering gas engines and electric drivetrains.
Financial Challenges
Product Lineup
Strategic Initiatives
Financial Challenges
Revenue Decline
Stellantis, the multinational automotive giant, is facing significant financial challenges. One of the most pressing issues is the decline in revenue. Despite being the fifth-largest vehicle manufacturer globally, Stellantis has seen a 14% drop in sales in the first half of 2024. This decline is particularly concerning given the company’s ambitious plans to shift towards electric vehicles and autonomous driving technologies. The drop in sales has led to a nearly 50% decrease in profits, further exacerbating the financial strain on the company.
Inventory Oversupply
Another major financial challenge Stellantis is grappling with is the inventory oversupply. The company’s North American operations, which include brands like Jeep and Ram, are particularly affected. According to RBC Capital estimates, Stellantis has an excessive inventory of vehicles in North America, with some dealerships holding as much as 142 days’ worth of trucks. This oversupply has led to poor sales performance and has put significant pressure on the company’s financials. The high inventory levels are a stark contrast to the typical goal of maintaining about 60 selling days’ worth of cars on the lot, with another 15 days on order or in transit.
Quality Issues
Quality issues have also been a significant concern for Stellantis. Consumers have expressed dissatisfaction with the quality of newer Jeep vehicles, particularly those that have crossed the $100,000 threshold. These high-end models have been criticized for their lack of innovation and outdated design, which has led to a decline in customer satisfaction. The quality issues are not limited to Jeep; other brands under Stellantis have also faced similar complaints. This decline in quality has further eroded consumer trust and has contributed to the overall financial struggles of the company.
Product Lineup
Hybrid and Electric Options
Stellantis is at the forefront of the automotive industry’s shift towards sustainable and eco-friendly vehicles. The company has made significant investments in hybrid and electric options across its diverse brand portfolio. For instance, Jeep is set to launch electric versions of its popular models like the Renegade and Compass, aiming to cater to the growing demand for environmentally conscious vehicles. Similarly, Fiat has already introduced the 2024 Fiat 500e, a fully electric version of its iconic 500 model, which is gaining popularity worldwide for its retro design and efficient performance.
Global Market Presence
Stellantis operates in a global market, with its brands enjoying a significant presence in various regions. The company’s diverse lineup ensures that it can cater to different consumer preferences and needs across the globe. For example, Fiat is a market leader in several countries including Brazil, Italy, Turkey, and Algeria, where its range of pickup trucks and vans are highly sought after. Meanwhile, Jeep’s global SUV brand status is evident in its widespread appeal, particularly in regions where off-road capabilities are highly valued.
Brand-Specific Models
Each Stellantis brand offers a unique set of models that reflect its distinct identity and target market. For instance, Maserati is known for its luxury vehicles, with models like the GranCabrio offering a blend of style and performance. On the other hand, Dodge is famous for its muscle cars, with the Durango SRT Wildcat being a prime example. Chrysler, meanwhile, has a mix of both passenger cars and SUVs, including the Pacifica, which is one of the few remaining models under the Chrysler umbrella. These brand-specific models not only contribute to the diversity of Stellantis’ product lineup but also help in maintaining a strong market presence.
Upcoming Models
Electric Vehicle Launches
Stellantis is committed to a future where electric vehicles (EVs) play a significant role. The company has announced several EV launches in the near future. For example, Alfa Romeo plans to introduce the next-generation Stelvio in 2025, which will feature both gas and electric drivetrain options. Jeep is also set to launch electric versions of its popular models like the Renegade and Compass by the end of 2027. These launches are part of Stellantis’ broader strategy to shift towards sustainable mobility solutions.
New SUVs and Crossovers
The SUV segment is one of the most competitive and popular in the automotive market. Stellantis is well-positioned to capitalize on this trend with several new SUV and crossover models in the pipeline. Jeep, for instance, is planning a “mainstream utility vehicle” to slot below the Grand Cherokee, which will cater to a broader audience seeking practical yet stylish vehicles. Ram is also set to introduce new models, although it is currently facing quality issues with its freshly built trucks.
Luxury Vehicle Updates
Luxury vehicle enthusiasts have much to look forward to from Stellantis. Maserati, the company’s sole luxury brand, is set to introduce new models that will compete with high-end offerings from other manufacturers. For example, a larger SUV with gas engines and electric drivetrains is planned for a 2027 launch, primarily targeting the US market. This move aims to strengthen Maserati’s position in the luxury segment and attract a wider audience.
Financial Challenges
Revenue Decline
Despite its diverse brand portfolio and significant market presence, Stellantis is facing financial challenges. The company has reported a decline in revenue over the past few years, which has raised concerns among investors. For instance, Dodge, Chrysler, and Jeep have all faced sales declines over the last nine years (2014–2023), leading to speculation about their long-term viability. However, Stellantis remains committed to its brands and is working on strategies to revitalize their performance.
Inventory Oversupply
Inventory oversupply is another issue that Stellantis is grappling with. The company has faced shortages and supply issues, leading to a nearly 170,000 shipment decline to the US market. While 100,000 of these shipments were pre-planned production cuts to ease dealer inventories, the remaining shortage has impacted sales figures. This situation highlights the complexities of managing a large and diverse portfolio of brands.
Quality Issues
Quality issues are a significant concern for Stellantis, particularly with its Ram brand. CEO Carlos Tavares has admitted that too many freshly built trucks need repairs right after leaving the assembly line. Stellantis is addressing these issues but the current sales figures in the US through September are down 24%. This indicates that quality control is a critical area where the company needs to focus its efforts to regain customer trust and improve overall performance.
Strategic Initiatives
STLA Platform Vehicles
Stellantis is investing heavily in the development of its STLA platform, which will support the production of hybrid and electric vehicles across its brands. This platform aims to provide a common architecture for various models, enhancing efficiency and reducing development costs. By leveraging the STLA platform, Stellantis can accelerate the launch of new electric and hybrid models, thereby meeting the growing demand for sustainable vehicles.
Battery Technology Development
The development of advanced battery technology is crucial for the widespread adoption of electric vehicles. Stellantis is actively working on improving battery efficiency and reducing costs. The company’s investment in battery technology will not only enhance the performance of its EVs but also make them more competitive in the market. This strategic initiative is part of Stellantis’ broader plan to transition towards a more sustainable and environmentally friendly automotive industry.
International Collaborations
Stellantis is also exploring international collaborations to enhance its product lineup and strategic initiatives. For instance, the company has been working on partnerships to develop new technologies and improve manufacturing processes. These collaborations can provide access to new markets, technologies, and expertise, helping Stellantis to stay competitive in a rapidly evolving automotive landscape.
Brand-Specific Models
Abarth Models
Abarth is known for its sporty versions of Fiat models. The brand continues to pump out high-performance variants of its popular cars, such as the Abarth 124 Spider. While Abarth’s focus on performance might not be enough to save it from potential brand evaluations, its loyal fan base ensures that it remains a significant part of Stellantis’ product lineup.
DS Automobiles Models
DS Automobiles, a premium brand under Stellantis, is gearing up for a busy agenda. The company is expected to launch a new DS9 flagship model in 2025, which will be followed by a second model. These new launches are part of DS Automobiles’ plan to spearhead a family of plug-in hybrids and EVs. However, the future of DS Automobiles remains uncertain, and it will need to prove its worth in the competitive premium segment.
Lancia Models
Lancia, another premium brand under Stellantis, is undergoing a rebirth process. The company has already launched a new Ypsilon model and plans to introduce the Gamma in 2026 as a flagship model in a fastback flavor. If Lancia manages to stick around longer, it will launch a new Delta in 2028. These efforts aim to revitalize the brand and make it more competitive in the European market.
Opel/Vauxhall Models
Opel and Vauxhall, both upper mainstream brands under Stellantis, have busy agendas focused on mechanically related products. The companies are working on various models, including those with hybrid and electric options, to cater to the growing demand for sustainable vehicles. Their strategy involves leveraging their existing product lines while introducing new models that meet the evolving consumer preferences.
Citroën Models
Citroën, another upper mainstream brand under Stellantis, is also focusing on mechanically related products. The company is working on a range of models that include hybrid and electric options. Citroën’s strategy involves enhancing its existing product lineup while introducing new models that meet the changing consumer needs. This approach aims to maintain the brand’s strong market presence and appeal to a broader audience.
Peugeot Models
Peugeot, an upper mainstream brand under Stellantis, is also actively working on its product lineup. The company is focusing on mechanically related products, including hybrid and electric options. Peugeot’s strategy involves leveraging its existing product lines while introducing new models that cater to the growing demand for sustainable vehicles. This approach aims to enhance the brand’s market presence and appeal to a wider audience.
Alfa Romeo Models
Alfa Romeo, a premium brand under Stellantis, is planning several significant launches in the near future. The company plans to introduce the next-generation Stelvio in 2025, which will feature both gas and electric drivetrain options. Additionally, Alfa Romeo will launch the next-generation Giulia in 2026. These launches are part of Alfa Romeo’s broader strategy to strengthen its position in the premium segment and attract a wider audience.
Maserati Models
Maserati, the sole luxury brand under Stellantis, is facing financial challenges. The company has reported being “in the red,” with CEO Carlos Tavares attributing this to marketing issues rather than the quality of the cars. Despite these challenges, Maserati is planning several new launches, including a larger SUV with gas engines and electric drivetrains set for a 2027 launch. This move aims to strengthen Maserati’s position in the luxury segment and attract a wider audience.
Jeep Models
Jeep is one of the most recognizable brands under Stellantis, known for its rugged off-road capabilities. The company is planning several new launches, including electric versions of its popular models like the Renegade and Compass. Additionally, Jeep is set to introduce a “mainstream utility vehicle” to slot below the Grand Cherokee, catering to a broader audience seeking practical yet stylish vehicles. These launches are part of Jeep’s broader strategy to maintain its strong market presence and appeal to a wider audience.
Dodge Models
Dodge is famous for its muscle cars, with models like the Durango SRT Wildcat being highly sought after. The company is planning several new launches, including a new Charger lineup and the Alfa Romeo Tonale-based Hornet. Additionally, reports suggest that the Stealth moniker is coming back as an SUV in 2027 to replace the Durango. These launches aim to revitalize Dodge’s performance-oriented lineup and attract a wider audience.
Chrysler Models
Chrysler has a mix of both passenger cars and SUVs, including the Pacifica, which is one of the few remaining models under the Chrysler umbrella. The company is gearing up to launch its first EV next year, which could potentially revitalize its performance. However, Chrysler’s current lineup is limited, and it will need to introduce more models to regain its market share.
Fiat Models
Fiat is a market leader in several countries, including Brazil, Italy, Turkey, and Algeria. The company has seen 12 percent sales growth worldwide in 2023 and continues to offer a range of pickup trucks and vans. Fiat’s success can be attributed to its simple, efficient, and low-cost cars like the 2023 Fiat 500x and the 2024 Fiat 500e. These models are highly sought after for their retro design and practicality.
Ram Models
Ram is currently facing quality issues with its freshly built trucks, which need repairs right after leaving the assembly line. Stellantis is addressing these issues but the current sales figures in the US through September are down 24%. Despite these challenges, Ram is planning several new launches, including models that will cater to the growing demand for sustainable vehicles. The company’s focus on quality control is crucial to regain customer trust and improve overall performance.
Strategic Initiatives
STLA Platform Vehicles
Stellantis is taking a significant step towards electrification with the introduction of the STLA Large platform. This versatile platform is designed to support a wide range of electric vehicles, including high-performance models and SUVs. Imagine a skateboard platform that can be customized to fit different vehicles, much like how you might choose different outfits for various occasions. The STLA Large platform is the automotive equivalent, offering flexibility in wheelbase, overall length, width, and height, as well as adjustable suspension modules and powertrain cradles. This flexibility allows engineers to fine-tune vehicle capabilities and performance, ensuring that each model meets its specific objectives.
The platform is already powering several vehicles, including the Dodge Charger Daytona, the Jeep Wagoneer S, the Jeep Avenger, and the Ram 1500 REV. With its ability to support up to two million vehicles globally, the STLA Large platform is poised to become a cornerstone of Stellantis’ electric vehicle lineup. By leveraging this platform, Stellantis aims to deliver high-performance electric vehicles with improved driving ranges and faster charging times, making electric cars more appealing to a broader audience.
Battery Technology Development
One of the most exciting developments in the automotive industry is the advancement of battery technology. Stellantis is at the forefront of this innovation with its partnership with Factorial, a company specializing in solid-state batteries. These batteries are a game-changer because they replace the heavy gel electrolyte in traditional lithium-ion batteries with a lighter, solid substance. This design improvement significantly enhances safety by reducing the risk of battery fires and offers higher energy density, which means more power in a smaller package.
The demonstration fleet of Dodge Charger Daytona vehicles equipped with Factorial’s solid-state batteries is a crucial step in validating this technology. These batteries have a specific energy density of over 390 watt hours per kilogram, nearly 50% more than current lithium-ion batteries. This increased energy density allows automakers to use smaller, less expensive battery packs without sacrificing range or performance. The real-world testing of these batteries will be instrumental in determining their performance and service life, which are critical factors in their adoption by the automotive industry.
International Collaborations
Stellantis is not alone in its pursuit of advanced battery technology. The company is collaborating with other industry leaders to accelerate the development and deployment of next-generation electric vehicles. Factorial, for instance, is working with Hyundai Motor Co., Kia Corp., and Mercedes-Benz to commercialize solid-state EV batteries. This collaboration reflects a shared commitment to technological innovation and sustainable transportation.
The partnership between Stellantis and Factorial is particularly significant. Stellantis invested $75 million in Factorial in 2021 as part of a strategic plan to secure batteries for future EV production. This investment has led to the development of the FEST solid-state battery technology, which offers substantial advantages over traditional lithium-ion batteries. The FEST technology enables higher energy density, reduced weight, and improved thermal stability, making it an ideal candidate for powering next-generation EVs.
Moreover, Factorial is also working on another innovative battery technology dubbed the “Solstice,” which can extend the range of EVs up to 80% to around 600 miles compared to current lithium-ion batteries. This collaboration highlights the increasing significance of solid-state batteries in the EV landscape and underscores Stellantis’ commitment to staying at the forefront of technological advancements in the automotive industry.